Wish's comeback attempt, YouTube's staying power

Wish’s new CEO has his sights set on a comeback — Here’s how he plans to do it

As he looks to rebuild a marketplace that lost trust with consumers, Vijay Talwar is taking a transparent approach, even vlogging about his learnings along the way. Wish maintains advantages on price, and a trove of unique products. The task ahead of the CEO is to fix the basics, and change the culture.

For ecommerce platforms, it's not just about the marketplace anymore

A pair of partnerships announced this week demonstrate how platforms are extending their expertise in ecommerce directly to brands through services. Ferragamo is tapping the technology and media capabilities of Farfetch to expand its own omnichannel offerings, while Tommy Hilfiger is teaming with thredUP to launch a resale program.

How Newegg is personalizing the ecommerce shopping experience

A series of recent releases from the consumer technology marketplace offer examples of what personalization looks like in practice. Shoppers input their specifications for Windows laptops or gaming PCs, then receive recommended options that are identified based on scoring. It’s a sign that more personalized shopping will also be interactive.

RealReal blames the ‘Great Resignation Part Two’ for mixed results, downbeat outlook

In a quarter that included the resignation of founder Julie Wainwright as CEO, the luxury resale platform saw attrition among its sales team. The company also saw a shift in demand away from higher-priced items like jewelry and watches amid a return to in-person activities.

Don’t sleep on YouTube

This week's headlines about a Pew Research study of social media use among teens focused on TikTok’s rise and Facebook’s fall. But the number one spot by some distance still belongs to YouTube. For those looking to build a sustainable business, it's worth paying just as much attention to staying power as the ups and downs.

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