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Walmart's creator hub, Quora's video ads, Unilever's ice cream delivery

Author

Stephen Babcock
October 19, 2022

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During the holiday season, Walmart will be rolling out a beta of its new creator platform. This is where content creators can access opportunities to monetize Walmart products in shoppable content, as well as curated product recommendations and metrics. The retailer hinted that it is planning content production features as the platform heads to full launch in 2023.

Consumers are spending more, but buying fewer items. That’s a big way that inflation is impacting shoppers. New data from Incisiv and Wynshop show how it is affecting digital grocery orders: Sales rose 14.4% year-over-year in the third quarter, while average baskets had 5-6 fewer items. Meanwhile, shoppers are shifting to private-label brands as prices rise. – Progressive Grocer

This week in ecommerce hiring and promotion news: Hormel Foods named the leader of a new innovation hub, Bonobos has a new CEO and Amazon veterans joined Squarespace and Hims & Hers. Plus, new supply chain leaders are moving into position at Keurig Dr. Pepper and UNFI.

Built around crowdsourced Q&A, Quora has an audience of 300 million monthly readers that it says are “high-intent, affluent and educated.” The platform is now offering horizontal video ad space, complete with banners. Could it be a new avenue for those looking to diversify marketing channels?

Unilever is sweetening its ice cream delivery offerings this year. The latest expansion comes through on-demand service ASAP, which will deliver brands like Ben & Jerry’s and Talenti through restaurants and Unilever’s virtual storefront. 

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