Walmart has a new ecommerce look

ABG acquires Quiksilver parent; Athletes invest in Oofos

In this week’s funding and M&A roundup, athletes invest in recovery footwear, and Estée Lauder backs a fragrance startup. Plus, ​L'Oréal is acquiring Aesop, and Authentic Brands Group is adding a stable of recognizable action sports labels to its portfolio.

Klaviyo hires bankers, plans for late 2023 IPO

An ecommerce darling may bring an end to the IPO freeze. According to the Wall Street Journal, email and SMS marketing automation company Klaviyo is eying a public listing as early as September. Founded in 2012, the Boston-based company’s 2022 highlights included bringing in $575 million in recurring revenue and a $100 million investment from Shopify.– The Wall Street Journal

Walmart has a new ecommerce look. It will boost retail media

Walmart unveiled a redesigned ecommerce website and app this week. The focus is on providing a more visual look, with a scrollable experience that resembles social media. It's designed to improve discovery and create a more engaging experience. In turn, the idea is that it will help boost traffic and give brands new ways to stand out. In the end, that all helps to boost onsite advertising, as well as shopping.

Amazon used machine learning-based detection to block 800,000 fraudulent selling accounts

Amazon’s massive scale unfortunately also means that fraud creeps in. The company detailed its efforts to combat bad actors and product counterfeiting in a new report. After ramping up efforts to root out fake sellers with a mix of automation and hiring, Amazon said it reduced the number of fraudulent account signups by 50% year-over-year in 2022. It also doubled the number of lawsuits filed across the US, EU and China.  – Charged

Meta's new ads cross social with retail media

The parent of Facebook and Instagram is rolling out ad formats specifically geared toward retail and ecommerce brands, and they're built for the new privacy-first paradigm. Managed Partner Ads Lite use retailer data to help CPGs reach customers on social media. Additionally, ads detailing pricing and product availability are promoting offline shopping, while another format allows creators and brands to partner.

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