Unilever plots global ecommerce centers

Author

Stephen Babcock
February 13, 2023

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Unilever is planning to open 29 ecommerce centers around the world to bring together sales, marketing and data experts, all aligned around the goal of delivering great consumer experiences and optimizing across channels. It shows how the consumer goods company is continuing to invest in digital expansion, even as macro factors bring business pressure.

Sustainable practices benefit the environment, and help to build loyalty and trust with consumers. Go Global Ecommerce CEO Simone De Ruosi details steps that brands and retailers can take to incorporate sustainability into international shipping, messaging and more.

With stores playing a larger role in ecommerce, inventory visibility is key for retailers looking to make sure that items listed on the web are physically available. Fluent Commerce launched a new data tool that is designed to provide a picture of inventory across multiple parts of a business. At the NRF Big Show, The Current caught up with Chief Strategy Officer Jamie Cairns to learn about one of the top issues that retailers face.

This week, the latest data on inflation and retail sales is set to be released, providing a snapshot of demand and pricing. Plus, major CPGs including Kraft Heinz and Coca-Cola will report earnings.

Ecommerce had a big presence at the Super Bowl in the form of a new ad for Temu dubbed “Shop Like A Billionaire.” The China-born ecommerce marketplace expanded to the U.S. in September, and is leading with low prices to gain a foothold in a similar fashion to Shein. The splashy spot indicates that a quiet launch is getting louder. – CNN

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