Unilever goes to the cloud

Author

Stephen Babcock
April 05, 2023

After a massive 18-month transformation project with Microsoft and Accenture, Unilever is now 100% in the cloud. The shift to Azure will open up opportunities for the CPG to use AI for decisionmaking and customer service, as well as explore technologies like digital twin in manufacturing. Consumer goods companies are incorporating digital capabilities across their operations. The shift to the cloud shows how their infrastructure is being built more like tech companies, too.

Digitally native brands like Solo are now among those seeking to enter more sporting goods stores like Dick’s and gain more prominent shelf space. While reflecting a push toward wellness in the pandemic, it’s a reminder that once-insurgent brands are now a big part of retailer plans to revamp their presentation, especially when they can offer advantages in areas like inventory risk.– PYMNTS

Walmart is making a push to connect the different pieces of its supply chain, and increase use of robotics and data in fulfillment centers. Yet stores will remain a key part of the operation, serving as hubs to consolidate orders and last-mile delivery. The result is that unit costs could improve 20% by 2026, and Walmart could see even more operating income than previously expected.

We’ve seen plenty of experimentation with generative AI for ecommerce workflows. Meta has a way to apply it to creative, too. By the end of the year, the Facebook and Instagram parent aims to start harnessing the capabilities to create ads for companies by the end of the year. – TechCrunch

In this week’s hiring update, Macy’s and Foxtrot see CEO transitions, while GoodwillFinds is bolstering its C-suite. Plus, Jonathan Van Ness is now the chief self care officer at a health and wellness-focused fintech. Check out the latest people updates in On the Move.

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