Uber Eats, now more like Instacart

AfterShip makes the post-purchase a customer connection point

When AfterShip got started in 2012, bringing an Amazon-like post-purchase experience to brands helped to democratize the customer-friendly modes of ecommerce. Today, the company provides a host of tools for package tracking that increase visibility and incorporate branding. Going forward, AfterShip’s Joe Wyatt sees the next wave of change coming to returns.

QVC, HSN parent lays off 12% of its workforce

Qurate Retail Group parted ways with 400 employees last week as the company saw ecommerce revenue fall 14% in 2022. Executive Chairman Greg Maffei didn’t mince words, calling 2022 a “horrible year.” Along with the macro environment, the company spent the year in recovery from a late 2021 fire at a North Carolina fulfillment center. – Retail Dive

Uber Eats drivers now have the option to shop, check out items

With a series of app updates, Uber Eats is expanding a service that allows couriers to add shopping duties, including picking and and purchasing items from store shelves. This appears to be aimed at expanding grocery delivery, which would put Uber Eats squarely in Instacart’s core business.

Nestle, Tyson and other food giants bet on air fryer boom to grow sales

The popularity of air fryers isn’t a new phenomenon, as nearly 60% of U.S. households now own one of the portable ovens. However, the mix of brands selling them is getting wider, as food companies are jumping in to the small appliance market with inflation starting to cool down. It’s a reminder that businesses selling consumption products are inextricably linked to the more durable goods that prepare them. What's your vertical opportunity? – CNBC

This Week in Commerce: Expo West, Campbell and Ulta earnings

Welcome to a new week. International Women’s Day arrives March 8, so make sure to take a moment to celebrate the achievements and show gratitude to the women on your team. On the tradeshow circuit, the CPG industry is gathering in Anaheim for Expo West. Meanwhile, a fresh batch of earnings reports will provide updates on retail, CPG and DTC trends.

The endcap and the polar bear: A history of attribution in retail marketing

From the grocery aisle to TV to the internet, attribution evolved as new forms of media emerged. Probabilistic approaches like marketing mix modeling gave way to deterministic models like first and last-touch attribution that moved at the pace of the web. Now, a new era of privacy standards is signaling a return to multilayered models that take into account not only how a campaign performed, but how an action in one part of the chain impacted all of the others. – Sponsored content with Tradeswell

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