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Uber Eats, now more like Instacart
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When AfterShip got started in 2012, bringing an Amazon-like post-purchase experience to brands helped to democratize the customer-friendly modes of ecommerce. Today, the company provides a host of tools for package tracking that increase visibility and incorporate branding. Going forward, AfterShip’s Joe Wyatt sees the next wave of change coming to returns.
Qurate Retail Group parted ways with 400 employees last week as the company saw ecommerce revenue fall 14% in 2022. Executive Chairman Greg Maffei didn’t mince words, calling 2022 a “horrible year.” Along with the macro environment, the company spent the year in recovery from a late 2021 fire at a North Carolina fulfillment center. – Retail Dive
With a series of app updates, Uber Eats is expanding a service that allows couriers to add shopping duties, including picking and and purchasing items from store shelves. This appears to be aimed at expanding grocery delivery, which would put Uber Eats squarely in Instacart’s core business.
The popularity of air fryers isn’t a new phenomenon, as nearly 60% of U.S. households now own one of the portable ovens. However, the mix of brands selling them is getting wider, as food companies are jumping in to the small appliance market with inflation starting to cool down. It’s a reminder that businesses selling consumption products are inextricably linked to the more durable goods that prepare them. What's your vertical opportunity? – CNBC
Welcome to a new week. International Women’s Day arrives March 8, so make sure to take a moment to celebrate the achievements and show gratitude to the women on your team. On the tradeshow circuit, the CPG industry is gathering in Anaheim for Expo West. Meanwhile, a fresh batch of earnings reports will provide updates on retail, CPG and DTC trends.
From the grocery aisle to TV to the internet, attribution evolved as new forms of media emerged. Probabilistic approaches like marketing mix modeling gave way to deterministic models like first and last-touch attribution that moved at the pace of the web. Now, a new era of privacy standards is signaling a return to multilayered models that take into account not only how a campaign performed, but how an action in one part of the chain impacted all of the others. – Sponsored content with Tradeswell
Tweet of the Day 🐦
E-commerce fulfillment centers have a huge impact. Getting one in a county:
💸Drops retail workers income in the county by 2.4%
📉Reduces sales at retail stores by 4%
👨💼Costs the county 938 retail jobs a quarter
🚚Adds 256 warehouse & 143 food jobs/quarter httpnber.org/papers/w30077p— Ethan Mollick (@emollick)
5:31 AM • Mar 4, 2023