TDC: Victoria's Secret thinks digital with $400M DTC acquisition

Victoria's Secret thinks digital with acquisition of DTC brand Adore Me

DTC brands like Adore Me pushed intimates forward by bringing inclusivity and digital shopping experiences to the category. Now, with a $400 million acquisition, the change will happen from inside a legacy company. Tech was a big factor in the deal, as Victoria’s Secret said Adore Me’s ecommerce innovation in areas like home try-on can help the company as a whole.

Amazon offers financing to third-party sellers

Amazon is continuing to expand the resources available to third-party sellers at a time when more marketplaces are launching, and competitors like Walmart are stepping up a push to grow their assortments. Through a solution from Parafin, Amazon sellers can now gain access to capital from $500 up to $10 million. – Chain Store Age

Away names president, New CEOs at Curology, Consumer Brands

In this week’s ecommerce hiring news, Away promotes a president, and new CEOs are stepping in at Curology, Consumer Brands Association and Bed, Bath & Beyond. Plus, there are new tech and digital leaders at Etsy, Keurig Dr. Pepper, Save Mart and Destination XL.

Seventh Generation commits to discontinue large laundry bottles

Seventh Generation’s commitment to phase out big laundry bottles by 2030 is a move that reflects the brand’s sustainability ethos. Given that this is a shift in favor of concentrated formats, it’s also worth noting that the new packaging will likely be a better fit for shipping and delivery. – The Shelby Report

Google launches search features to help shoppers find deals

This holiday season is expected to be exceptionally promotional, and Google is responding at the product level. The company’s latest shopping upgrades include coupon clipping and price comparison tools that integrate directly into search results.

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