Target's digital roadmap for 2023

Target plans to expand retail media, delivery hubs in 2023

Target’s digital business tripled over the last three years. Even as growth slowed down in 2022, the retailer is continuing to invest in improvements to the shopping experience powered by advertising and loyalty, as well as delivery network expansion. A particular focus is same-day services, which account for 50% of digital sales.

This startup found success using AI to build beauty products

Beauty has long revolved around the store, where demos and try-ons are a cherished part of the shopping experience, even as more consumers are discovering brands online. Oddity uses data to provide recommendations on products, and match shades to skin types. It has also used these insights to create new brands such as the makeup line Il Makiage. – CNBC 

Crypto offers a new way to power tried-and-true brand loyalty

Retailers have rolled out loyalty programs to deepen engagement and build relationships with consumers for years. The only change is the technology available to power them. Through an offering designed around Apple products, Bakkt is employing crypto for rewards programs that cross in-person and digital shopping, while also presenting opportunities for perks to move between brands.

SaksOff5th hires ecommerce chief, Loop brings on marketing lead

In this week’s hiring update, SaksOff5th.com has a new head of ecommerce, Loop appoints a new head of marketing to spearhead ambitious market expansion plans and Ariana Grande’s beauty brand has new leadership in place following a spinout.

Maybelline enlists its first-ever digital avatar for mascara launch

The campaign for Maybelline’s new Falsies Surreal Extensions Mascara includes a digital personality. The avatar, named May, is driving virtual elements of the launch, just as a partnership with model Gigi Haddid anchors the real-world components. Will the next generation of influencers be virtual? – Marketing Dive

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