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Target's digital roadmap for 2023
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Target’s digital business tripled over the last three years. Even as growth slowed down in 2022, the retailer is continuing to invest in improvements to the shopping experience powered by advertising and loyalty, as well as delivery network expansion. A particular focus is same-day services, which account for 50% of digital sales.
Beauty has long revolved around the store, where demos and try-ons are a cherished part of the shopping experience, even as more consumers are discovering brands online. Oddity uses data to provide recommendations on products, and match shades to skin types. It has also used these insights to create new brands such as the makeup line Il Makiage. – CNBC
Retailers have rolled out loyalty programs to deepen engagement and build relationships with consumers for years. The only change is the technology available to power them. Through an offering designed around Apple products, Bakkt is employing crypto for rewards programs that cross in-person and digital shopping, while also presenting opportunities for perks to move between brands.
In this week’s hiring update, SaksOff5th.com has a new head of ecommerce, Loop appoints a new head of marketing to spearhead ambitious market expansion plans and Ariana Grande’s beauty brand has new leadership in place following a spinout.
The campaign for Maybelline’s new Falsies Surreal Extensions Mascara includes a digital personality. The avatar, named May, is driving virtual elements of the launch, just as a partnership with model Gigi Haddid anchors the real-world components. Will the next generation of influencers be virtual? – Marketing Dive
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Tweet of the Day 🐦
Ever seen this at your local grocery store?
Believe it or not, this is a highly calculated tactic by Oreo. And they're not the only ones.
This is the story of the brand strategy that Oreo doesn't want you to know about 🧵
— Nik Sharma (@mrsharma)
5:00 PM • Feb 28, 2023