These Tags create instant checkout points, online and off

The daily current header

How do you address cart abandonment without spending more on marketing? This startup is looking to innovate in the checkout process. Tags can turn an item that appears in any media into a checkout point, whether it’s online or in a physical store.

Amazon became the latest tech giant to make layoffs this week, with reports indicating the job reductions may number 10,000 and stretch into 2023. Marketplace and logistics likely won’t be impacted, so as not to disrupt service for customers. But the looming question is whether Amazon's commitment to risk-taking and invention survives intact. – Modern Retail

In 2022, two forces have shaped consumer behavior: The want to get back out into the world with reopening, and the need to pull back amid inflation. Those will come to a head during the holidays, but which will win out? We pulled together perspective from Ecommerce Intelligence, Shopkick and NRF.

Google’s latest shopping-oriented search upgrades come in the area of augmented reality. New features help users find the right foundation shade, and get a more well-rounded look at sneakers.

To McKinsey, the next generation of commerce will require an “exponentially deeper level of engagement online and offline” that requires businesses to put “digitally driven commerce at the center of their organizations.” It’s a framework to move from facilitating transactions to providing experiences for customers, but will require tough choices to get there. –McKinsey & Company

Tweet of the Day 🐦

Were you forwarded this email by a friend or colleague?