Streaming ads, WhatsApp messages offer new avenues to reach consumers

As streaming rises, CTV advertising gains CPG traction

CTV devices accounted for 52% of all CPG video ad impressions over the last year, Innovid found, overtaking mobile and desktop. It’s one sign of the growing interest in streaming platforms as an avenue to reach consumers, and underscores how the ads in this medium can combine targeting and measurement with interactive features like QR codes. With Netflix and Disney+ poised to introduce advertising and Walmart experimenting with shoppable ads on Roku, it looks like the number of available surfaces will only grow.

Should CPG brands cast their DTC businesses in a supporting role to stores?

What’s the role of a DTC site for consumer packaged goods brands that sell across many channels? They can offer discovery moments, space to experiment and a source of consumer insights, panelists at Groceryshop said. Overall, the idea is to complement the in-store interaction where most sales happen, CI&T Director of Retail Strategy Melissa Minkow reports.

Salesforce x WhatsApp integration brings messaging tools for brands

Meta is showing increasing interest in expanding commerce on WhatsApp. A new partnership with Salesforce will allow brands to use the app’s business tools to send direct messages to consumers for marketing, selling and customer service. Data capabilities will enable brands to pull together information from across disciplines, and deliver personalized elements such as product recommendations.

Target’s and Walmart’s holiday plans? Discount early and discount often.

Let the holiday retail arms race begin. As expected, price breaks are the early focus for the big box stores as they enter the holiday season. The sales are set to begin in the first week of October, with Target ushering in a full-on Deal Days event. Walmart is also rolling out new returns perks this year, including curbside dropoff and at-home pickup.

Drizly launches new ad network to lure alcohol brands

Uber-owned alcohol delivery service Drizly became the latest marketplace to launch an ad network, offering search and display ads, premium brand pages and sponsored product listings. Brands can also access a self-service hub to create their own campaigns. As retail media proliferates, the alcohol focus here shows there could be room for category-specific networks to emerge. 

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