Stepping up the fight against fake reviews

Author

Stephen Babcock
October 24, 2022

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The holidays are a time for brands and retailers to stand out with their best creative and most captivating campaigns. But with traffic up, it’s also important to pay attention to the nuts and bolts that can prepare websites to handle the load. To help get ready, DevriX CEO Mario Peshev shared tips on keeping operations running smoothly with The Current.

Marketplaces must build trust with consumers, and that's eroded if a review is fraudulent. The public comment period is open for a proposed rule from the Federal Trade Commission that would create more enforcement tools to crack down on fake reviews. That decision arrived in the same week that Amazon sued a pair of brokers in Europe as part of its ongoing legal campaign.

CPG brands looking to reach consumers will have new options to advertise directly through marketplaces. East Coast grocer Ahold Delhaize USA is bringing its retail media network in-house and building out a new platform, while Instacart has a new ads manager and opened up shoppable content to all. 7-Eleven is eying offsite opportunities as it launches the Gulp Media Network.

The price of a shipping container from Asia is down 80%, and port congestion is easing up. These are signs that supply chain issues are easing heading into this holiday season, Flexport co-CEO Ryan Petersen told CNBC. Now the danger is that there is too much capacity, as companies buy up ships. – CNBC

It's going to be a big week for Amazon. It is gathering leaders for the advertising-focused unBoxed conference in New York. Then, the company headlines a big week for quarterly earnings that also includes Shopify, Colgate-Palmolive, UPS and Meta. Plus, the US government will release key data on GDP and inflation ahead of next week’s Federal Reserve meeting.

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