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The social network where brands can't speak
Stephen Babcock
May 01, 2023
Flip is gaining traction with a shopping-focused social platform that turns many ecommerce norms on their head. The users who create content are the shoppers who buy products on the platform, and they can earn by speaking their mind through video reviews. Meanwhile, brands can’t engage in display or influencer advertising. It’s all about building from a place of trust, CEO Noor Agha told The Current.
Commerce media encompasses ecommerce platforms and retail media networks. It’s a growing focus area for agencies as CPG advertising spend continues to pick up and third-party cookie deprecation changes the media landscape. But this opportunity also stands to alter the relationship between advertiser and marketer. – Digiday
Mother’s Day spending is expected to break records to reach $35.7 billion, according to a new forecast from NRF and Prosper. In all, 84% of U.S. adults will celebrate the May 11 holiday, and one-third of them plan to shop online. This year, interest in gifting subscription boxes is ticking up.
Shoppers may be pulling back in some areas, but they are still willing to splurge as a treat, according to the latest US Consumer Pulse Survey from McKinsey. It’s just one example of contradictory behavior that is accompanying these uncertain economic times. – McKinsey
This week, all economic eyes are on the Federal Reserve, as its key committee will issue the latest decision on interest rate hikes Wednesday. Meanwhile, earnings season rolls on with a focus on DTC, from platforms like Shopify to brands like Solo and Figs. Plus, Amazon offers a Prime Day-like deals event, just for pets.
Tweet of the Day 🐦
Here’s how I helped this $100,000/month E-Commerce company to $2,000,000/month.
I call it "The Steady Fuel Method".
Here’s a 9 step breakdown and how you can use it to scale your business:
— Howie Tan (@thehowietan)
12:01 PM • Apr 26, 2023