Silicon Valley Bank collapse ripples through ecommerce

Author

Stephen Babcock
March 13, 2023

The daily current header

Friday’s shutdown of Silicon Valley Bank had far-reaching effects in tech, and that extended to ecommerce. Here’s a look at the response from platforms and brands that had funds in the bank, such as Shopify, Etsy and Camp. The latest update: Federal regulators announced that depositors will be able to fully access their funds on Monday.

The Campbell Soup Company revamped a snacks portfolio that includes Goldfish, Lance and Kettle over the last several years. In the company’s latest quarter, the results showed up in the form of 15% consumption growth. With a strategy that embraces limited edition releases, Goldfish is on its way to becoming a billion-dollar brand.

While many retail media networks have emerged over the last year, Amazon is far and away the leader in the space. A MediaRadar study put the ecommerce giant’s market share at 37%, with more than 14,000 brands advertising on the marketplace in 2022. Combine Amazon’s share with Walmart and Target, and the retailers account for 73% of the market.

The run-up to St. Patrick’s Day will be a busy week of economic data, with the latest look at inflation and retail sales providing a snapshot of the consumer. On the networking front, marketplace sellers are gathering in Las Vegas for Prosper Show.

The Sephora x TikTok Incubator Program is aiming to help younger brands successfully partner with creators, and use data to drive results. Three BIPOC-founded brands that completed Sephora’s incubator will take part in three sessions with leading creators. –Glossy

Tweet of the Day 🐦

Were you forwarded this email by a friend or colleague?