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The shopping tech we'll be using in 2041
Consumers believe virtual try-on, in-store robots and cashless payments are poised for growth, according to Klarna’s new Future of Retail report. These technologies are set to stretch across both the ecommerce and brick-and-mortar shopping experience, millennials and Gen Z’ers believe. In either setting, personalization and convenience are the keys to delighting customers, the study found.
Snackification is transforming American diets, and the food industry. According to Circana, nearly half of U.S. consumers eat more than three snacks a day, which is up 8% over the last two years. Companies such as Hershey, Mondelez International and Hostess are gaining as a result, while others like Campbell are boosting their snacks business to meet demand. Plus, startups are turning meal staples pasta and salads into snacks. – The Wall Street Journal
In this week’s funding and M&A roundup, eBay invests in a fashion rental marketplace, Tempur Sealy makes a vertical move with the acquisition of Mattress Firm and the assets of Birchbox are scooped up by a subscription specialist. Plus, there’s new funding for an ecommerce finance platform and sustainable fibers.
Commerce tech stacks used to be like the tasting menu, but now they’re offered a la carte. Composable solutions allow brands and retailers to choose the individual software components to run specific parts of the commerce experience that best fit their needs, from reviews to checkout. It’s part of a shift away from monolithic systems and custom builds toward systems that offer flexibility and easy setup. – Glossy
In April, eGrocery sales edged up 0.9% from a year ago, according to Brick Meets Click/Mercatus. But the biggest data point came when comparing repeat intent rates between grocery stores and mass retailers. This metric showed the biggest gap on record, with grocery stores trailing significantly. It’s a signal that grocers should re-evaluate their entire customer experience, says Mercatus CEO Sylvain Perrier.
Tweet of the Day 🐦
Listicles CONVERT 🤑
Listicles that get customers to switch from your competitors products to your products convert even better.
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— Danavir Sarria | DTC Growth Hacks (@danavirsarria)
6:00 PM • May 15, 2023