Shopify is going big in 2023

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Shopify doesn't just want to be known for helping up-and-coming brands anymore. The software company kicked off 2023 with the launch of Commerce Components, a product for enterprise brands that allows features such as checkout to be added to custom stacks. Mattel is already signed up. The market move toward composable commerce and Shopify’s “land and expand” strategy are on view.

The product floor at CES will feature a new skincare stack from Neutrogena and Nourished. With Neutrogena Skin360 Skinstacks, customers receive an assessment based on a photo of their face, select skincare preferences and get a line of 3D-printed gummy supplements delivered. The product points toward more personalization, and how vitamins are becoming a part of health and beauty routines.

On this week’s Dealboard, The 81 Collection’s new investment fund for retail startups launches, while the corporate venture arm of Lotus Bakeries leads IQBAR’s Series B. On the M&A front, Digital Brands Group closes the acquisition of Sundry, while grocery tech platforms Relationshop and Stor.ai join forces to usher in iCommerce.

We’re moving past the crisis period of product shortages, but brands are still seeking long-term solutions to shore up supply chains. Oatly entered a $98.1 million agreement that will transfer production responsibilities and its US facilities to the Toronto-based manufacturer Ya YA Foods. In a world where manufacturing is often posed as a choice of own or outsource, the oat milk pioneer is taking a hybrid approach.

Let’s level-set on the economy as 2023 begins: We’re not in a recession, but inflation and interest rates are hanging in a “delicate balance," says an NRF economist. As prices come down, it will be the Fed’s actions to cool demand that carry greater risk of causing a downturn. Read to the end for five tips on keeping things in perspective during these nervy times.

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