Shopify is bringing the store to YouTube

Author

Stephen Babcock
July 20, 2022

The daily current header

The new partnership with Shopify allows creators and merchants to connect their stores to their YouTube channels, bringing the potential for viewers to buy products without leaving the video platform. Plus, live shopping tools are now available to all creators on YouTube, who are both selling their own products and partnering with brands.

The supplements retailer’s chief marketing officer Ashvin Melwani offers a portrait of growing a brand right now: Supply chain issues mean more planning ahead, omnichannel is driving growth and creative content is being tested across platforms. With Prime Day complete, preparation for the holiday season is in full swing. – Digital Commerce 360

In this week’s hiring news, Saks names a VP of DEI, Keurig Dr. Pepper gets ready for a CEO transition and supply chain leadership changes are underway at PVH and Kohl’s. Plus, Loops Beauty adds a celebrity creative director as it gets ready to expand into retail.

After skyrocketing amid the supply chain issues of 2021, freight rates dropped 20% since the beginning of 2022 and further gradual easing is expected. In an echo of the issues surrounding the goods they carry, there are too many shipping containers in the market, too. This is due in part to “panic ordering” that happened as congestion appeared at ports, according to the tech platform Container xChange. – Sourcing Journal

Amazon is taking aim at the activity on another massive tech platform as it seeks to root out fake reviews. The company sued the administrators of more than 10,000 Facebook groups where incentives for inauthentically positive reviews about products originate. It’s just the latest legal action the company has taken against the “nefarious industry” that has grown in tandem with Amazon's third-party marketplace.

Tweet of the Day 🐦 

Were you forwarded this email by a friend or colleague?