Save Mart's digital ad network targets in-store shopping

Author

Stephen Babcock
May 23, 2023

Typically, retail media is similar to search advertising. But The Save Mart Companies and Swiftly are taking a different approach with a network debuting Tuesday. The California grocer’s websites and apps will feature coupons, content and loyalty activations. It’s all oriented around boosting traffic and sales at brick-and-mortar stores, where most grocery transactions still take place. This indicates there will be space for different kinds of retail media as this form of advertising continues to grow.

In 2022, supply chain snarls gave way to an inventory glut. But the latter period is now ending, as retailers work through the excess items. It’s leaving room for more newness to arrive in the fall and holiday seasons. The ports are ready to see traffic pick up again, too. – The Wall Street Journal

After doubling the size of its logistics network during the pandemic, Amazon recently shifted from a national model to a regional approach. That means eight regions are now stocking in-demand items, all in a bid to speed up delivery times and cut costs. In the end, it’s a reminder that logistics is part of Amazon’s brand. The Current breaks it down in part one of our series on logistics transformation in 2023.

Temu is a fast-growing marketplace built around discounts. In retail, that puts the app in the category currently owned by dollar stores. It’s a segment that hasn’t been as impacted by the rise of ecommerce, leaving a potential opening. But questions remain about whether eight-month-old Temu’s model is sustainable. – Business Insider

In this week’s funding and M&A roundup, the owner of Solo Stove is adding more indoor warmth, and eBay acquired a digital authentication platform. Plus, investors provided new funding for fast fashion marketplace Shein and a MultiVersal AI startup.

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