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Sam's Club takes retail media across the web
With inflation remaining high and consumers seeking deals, smaller grocers are struggling to balance the need to remain competitive while still keeping costs down. Local Express CEO Bagrat Safaryan offers tips to help get prices under control in areas such as safety stock, perishables and smart tags.
Store brands gained favor over the last year as consumers sought to save money with rising prices. Turns out, people like private label options. According to survey results from Attest shared with Food Dive, 73% of consumers plan to stick with private label, even after prices come back down. In part, it’s a testament to how retailers have invested in improving and expanding their store brand assortments in recent years. – Food Dive
Through a new retail media feature from The Trade Desk and LiveRamp, Sam’s Club will use first-party data to retarget ads across the open web. MAP will allow advertisers to reach customers who showed prior interest in a product, and stop serving ads once they make a related purchase.
Workwear now has its own resale site via Carhartt’s revamped circularity program. Along with offering goods to buy, Carhartt is making trade-ins available in-store and online through the Trove-powered site. Given the durability of workwear, the category could prove to be a good match for resale, which is growing rapidly as consumers seek to reduce waste and save money. – RIS News
Ecommerce is going B2B in 2023, and Instacart’s latest launch is proof positive. Instacart Business has a set of features designed for businesses to reorder staples and access same-day delivery as they stock restaurants and offices. Serving other businesses could prove to be a welcome source of recurring revenue as consumers pull back and return to in-store shopping.
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Tweet of the Day 🐦
We have swung the pendulum way too far with the "branded search" hate.
Here are 5 brands with holes in their funnels RIGHT NOW because they aren't dominating their own branded search terms.
— Taylor Holiday (@TaylorHoliday)
6:06 PM • Mar 1, 2023