P&G, Mondelēz on inflation-era consumer behavior

Author

Stephen Babcock
January 20, 2023

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Shoppers are now splitting time nearly evenly between online and offline channels, according to CI&T’s Connected Retail report. With this, there’s room for retailers to bring elements of merchandising and consultation that are hallmarks of in-store shopping to ecommerce. CI&T and Crownpeak partnered to provide the experience management technology to do so, and allow retailers to personalize their stack with the best components.

Test small, then go big. That was the lesson from Dick’s ecommerce program manager Shawn Wilkinson at the NRF Big Show. The sporting goods retailer segmented email communications to provide personalized messages to customers who were browsing but not buying. The positive results of one isolated pilot led Dick’s to reconsider its content strategy as a whole. – RetailWire

The consumer goods company that oversees brands like Tide and Gillette forecasts more uncertainty ahead for the global economy in 2023. However, U.S. consumer behavior has been consistent over the last six months, officials said on an earnings call Thursday. That has allowed P&G to hold or gain share across categories. 

Does the lipstick index apply to snacks, too? Despite inflation, Mondelēz International and Harris Poll found that 75% of consumers are making room in their budget for snacks. Meanwhile, supply chain issues had the silver lining of leaving six in 10 consumers open to trying new kinds of snacks.

The federal government is issuing new rules that are designed to prevent fraud in the organic supply chain. It’s the biggest update to regulations in at least 20 years. This will increase required certifications, inspections and training as well as require changes to labeling for traceability. – Winsight Grocery Business

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