Peloton cofounders roll out a new DTC brand

Author

Stephen Babcock
November 08, 2022

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VC + M&A updates on this week's Dealboard: Peloton’s cofounders are rolling out something new, while Dick’s and Macy’s are launching venture funds. Plus, check out the latest funding news from companies building platforms for branded resale, affiliate marketing, omnichannel inventory, shared accessories and inclusive skincare.

Here’s a look at how changes by the big platforms that undergird commerce can have a ripple effect throughout the ecosystem. API updates at Meta mean that creators must grant permission to Grin to use information. As a result, it is harder for marketers to use the platform to source creators from Instagram, Marketing Brew reports. Additionally, a Shopify integration that allowed brands to find their most “influential customers” is no longer available. – Marketing Brew

Supply chain congestion may have eased, but consumers are still wary of out-of-stocks and late delivery this holiday season. A survey from Loqate found that 84% of shoppers are concerned about packages arriving on time. It’s a reminder that the fundamentals matter. Nail them, and there’s a good chance it will build loyalty, too.

A vitamin quiz from Centrum is a method to provide product recommendations in a privacy-first world. Powered by Jebbit, the quiz asks consumers their age, nutrition, and activity level, then directs them to a relevant product. Over time, the data collected can also help to hone audience segmentation, while reducing reliance on third-party sources. –Consumer Goods Technology

Eight months after launch, Apple Pay’s feature for all-iPhone transactions is adding a pair of key integrations with commerce platforms. It comes as Shopify is making a push to power more offline commerce, while PayPal is showing up as a payment option in more and more in-store retail, as well.

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