A new push in consumer brand marketing

Author

Stephen Babcock
September 13, 2022

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Paid marketing on platforms like Facebook and Instagram isn’t what it used to be. This is leading brands to explore other prime digital real estate where they can reach customers. Tapcart, which helps Shopify stores build mobile apps, is seeing brands turn to push notifications. This comes with a caveat: The home screen is frequently viewed, so remember to treat it with care.

The fashion rental company will cut nearly a quarter of its corporate staff as part of a restructuring plan that was announced on Monday as a bulwark against “potentially rougher macro conditions.” It comes after active subscribers fell in the second quarter. After a burst in the spring, CEO Jennifer Hyman said the company began to see subscriptions wane in mid-June.

In this week’s Dealboard, Kim Kardashian launches a consumer-focused private equity fund, and Amazon acquires a 138-year-old warehouse robotics company. Plus, check out the details on new investment for pet food proteins, women’s running shoes, food product drops and textured haircare.

Two railroad worker unions and their employers are on a collision course for labor conflict if they can't reach a deal before a deadline on Friday. The Biden administration has entered the fray in hopes of helping cooler heads prevail. Rail transportation represents about 28% the country’s freight movement, so any stoppage would have a big impact on consumer goods.

Retailers are taking a lesson from the 2008-09 recession: Spend big during a downturn in areas such as technology modernization and workforce development, and it could lead to increased profits when the economy turns back. According to CNBC, Amazon is making the biggest investments of this period, with multiple acquisitions and nearly $31 billion spent on property and equipment in the first half of the year.

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