With new POS, Shopify eyes in-store growth

Author

Stephen Babcock
September 28, 2022

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Buy online pickup in store, lovingly known as BOPIS, allows retailers to offer a measure of convenience and control to shoppers, said Rick Johnson, CEO of ecommerce software engineering firm Kadro. To implement it, a key requirement is the ability to display accurate, real-time inventory from the store. To blend online and offline commerce for consumers, align technology and teams behind the scenes.

Today, Amazon will announce the latest updates to its device offerings at an annual event. It’s also offering deals, and that means the day will double as an appetizer for next month’s Prime Early Access Sale. "It's Amazon's version of the doorbuster," Insider Intelligence analyst Andrew Lipsman tells CNET.

Shopify released POS Go this week, offering brick-and-mortar merchants a mobile device where they can complete an order anywhere in a store, and begin a cart for a customer to complete later. It comes after Shopify’s offline commerce GMV grew 47% year-over-year in the second quarter with more people returning to stores.

Here’s a connection between cloud and commerce. BigCommerce launched on Google Cloud Marketplace, providing ecommerce tools for enterprise customers. “B2C and B2B merchants are increasingly seeking out ecommerce solutions that can seamlessly integrate with technologies built for growth at scale,” said Google Cloud managing director for marketplace Dai Vu.

In this week’s On the Move: Unliever’s CEO plans to retire, Eddie Bauer gets a new CEO and Kohl’s retains its CEO despite a shareholder’s call for replacement. Plus, YETI’s CFO and Peloton’s head of marketing are set to depart, while GSK is set to gain a CFO from Burberry.

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