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- Mondelēz seeks to support 'disruptively delicious' brands
Mondelēz seeks to support 'disruptively delicious' brands
Hurricane Ian dealt a devastating blow to Florida this week, and has regained steam to track toward South Carolina this weekend. Our thoughts are with the safety and recovery of all of those who are affected. For a look at how life was disrupted in our particular industry, Digital Commerce 360 checked in with Florida retailers, logistics providers and carriers to learn about how operations were upended and adjusted. Many suspended service, while others rerouted.
The maker of Ritz and Oreo is set to hold the third edition of its CoLab program for snack startups in spring 2023. The 12-week program offers workshops, mentorship and $20K grants. Applications are open through December for brands that are “disruptively delicious.”
Reviews are considered a staple of many ecommerce sites, but research from Baymard Institute found that they are not all treated the same. On direct-to-consumer sites, users tend to be “extremely skeptical of reviews,” and often seek third-party sources. On larger ecommerce platforms, however, they are used heavily to make decisions.
The firms that provide short-term loans on ecommerce purchases through Buy Now Pay Later are facing a tougher environment in 2022 amid inflation, rising interest rates and looming regulation. Apple’s service didn’t arrive with iOS 16 as originally announced. Klarna made a second round of layoffs. Meanwhile, Affirm and Afterpay are eying expansion through Canada.
At the White House conference on hunger and nutrition this week, the US Food and Drug Administration proposed new food labeling standards. This would add front-of-package labels and a symbol to signify if food is healthy, and update criteria for the ingredient requirements to deem it so. In response, the Consumer Brands Association suggested a focus on “incentive-based and voluntary initiatives," Winsight Grocery Business reports.
Tweet of the Day 🐦
For most eComm brands, Q4 brings more revenue than all business quarters combined.
This is why most marketers plan their ad strategies in advance.
But this Q4 has even more hurdles than ever.
So, here are some of the most powerful tips to master your Q4 strategy 🧵
— Badal Pandey (@Badalpandey_)
2:29 PM • Sep 29, 2022