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Lululemon's fast-growing membership program targets these 3 metrics

Author

Stephen Babcock
April 03, 2023

In what areas of an ecommerce business can AI move the needle? Wix VP of Online Stores Oren Inditzky details three: Content, retention and personalization. Integrating automation has the benefit of not only speeding processes, but also increasing revenue. “This is just the beginning of AI integration into ecommerce,” Inditzky writes.

For the first time in 14 years, Pepsi has a new logo and visual identity. The logo calls back to the cans of the 1980s, but there is plenty pointing toward the future. Movement and animation is designed to show how the can moves between physical and digital spaces, “from retail shelves to the metaverse.” – The Takeout

Coming off a strong holiday quarter, Lululemon shared that nine million subscribers signed on to its two-tiered membership program in the first five months. Now, the brand is preparing to launch an app-based tier that incorporates the home hardware Mirror. Membership will help the brand build community, increase engagement and drive incremental spend.

On Sunday, bulk-focused ecommerce service Boxed filed for Chapter 11 protection and said it was seeking a buyer for its software business Spresso. While the company faced financial struggles over the last year, it was dealt a further blow by the collapse of Silicon Valley Bank, where the majority of its assets were held. – PYMNTS

Welcome to a new week. While industry events are in a bit of a lull as everyone digs out from Shoptalk, there’s plenty to learn about the state of the consumer and brand strategies in earnings reports from Conagra, Levi Strauss and WD-40. Plus, the U.S. Labor Department’s monthly jobs report will provide the latest look at consumers’ level of employment stability and wages.

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