When loyalty points cover the next purchase

Author

Stephen Babcock
December 02, 2022

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Through pay with points (PwP), the rewards offered through loyalty programs can be used as currency to buy goods. Engage People CTO Len Covello talks about the consumer psychology behind the approach, and why it may prove particularly compelling at a time of high inflation.

As consumers pay more for gas and food, they still want the “affordable luxuries.” That’s often observed in the context of beauty sales, but it can also be found in snacks. General Mills’ cereals and PepsiCo’s chips are seeking to provide a treat with smaller sizes. Such an approach can also allow brands to take a step into new categories. – Modern Retail

With more assortment, marketplaces can aggregate savings. After growing delivery partnerships beyond meal delivery with retailers like Dick’s, Petco and Lush, DoorDash is offering 50% off items that will help get ready for the holidays.  

When it comes to the cost of shipping containers, the descent from 2021’s highs continues. Spot rates fell 5% for the week, according to Drewry’s World Container Index. That’s down a whopping 75% from the same week last year. – Furniture Today

Thanksgiving week sales made through marketplaces powered by Mirakl grew 53% year-over-year, outperforming the overall global ecommerce sales growth of 2% for the holiday shopping period. Among a number of recent additions this year, the SaaS company launched a marketplace for Macy’s in September.

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