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Lowe's brings all retail media under One Roof
Lowe's One Roof Media Network provides advertising opportunities through its marketplace, and all of the home improvement outfit's retail media operations will now be under it. While Lowe’s will maintain partnerships with Criteo and Yahoo, One Roof will now have a bigger in-house team. This will provide additional experts to work with brands on campaigns, and comes with new capabilities to leverage first-party data.
First, there was BOPIS. This partnership between Amazon companies signals the rise of BORIS, or Buy Online Return in Store. Customers can return Zappos.com orders at Whole Foods without a box or label. It gives customers an option to combine errands, and helps relieve pressure on Zappos logistics.
Amazon CEO Andy Jassy posted about yet another example of how Amazon turned a cost center turned into a new business line. AWS invented an orange sensor to solve problems related to downtime of logistics conveyor belts. Now, Amazon sells the Monitron to other retailers.
Consumers are kicking off the year in a slightly better mood for buying. Consumer sentiment was up 8% on the University of Michigan’s first reading of the month. Inflation expectations also improved to levels not seen since spring 2021 – before prices began their upward march.
We’re kicking off the week at the NRF Big Show. Reach out to Editor Stephen Babcock ([email protected]) to say hello. Later, we’ll get holiday retail sales data for the U.S., a bellwether earnings report from P&G and Amazon will start making layoffs that are expected to affect 18,000 jobs.
Tweet of the Day 🐦
“The new normal is now the old normal in retail," says James Cash of @HarvardHBS. Consumers want choice and tech gives them leverage to customize their retail experiences. #NRF2023
— NRF Big Show (@NRFBigShow)
2:36 PM • Jan 15, 2023