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What live shopping needs to succeed in the US
Stephen Babcock
August 10, 2022
Live shopping is at a crossroads. Facebook and TikTok are turning away from initiatives, while YouTube and eBay are looking to expand. If the livestreaming approach to ecommerce is to be successful in the US, it will need a star host that transcends the medium. Lead with people first, not the technology category.
Founder Helena Price Hambrecht said Haus had a commitment to lead its Series A, but the investor backed out, citing “timing.” Now, the brand is attempting to sell by going through an Assignment for Benefit of Creditors process. "There's a whole industry to help companies when they're in this position,” Hambrecht told Bon Appetit.
American Eagle Outfitters' 2021 logistics acquisitions are already giving way to the launch of a new network designed for small and midsize businesses. More than 40 national, regional and local carriers are onboard, and Quiet touts "redundancy" in major markets. The idea is that logistics resources can be shared across brands.
In this week’s ecommerce hiring roundup, COO and CFO roles combine at Tapestry and Torrid, while thredUP and Toms have new CMOs. Plus, actor Chris Evans joins a healthy dog food brand, and Williams Sonoma’s former president reveals his next move.
The AI-powered text-to-image system DALL-E 2 is inspiring wonder among early adopters. Its creators took a big step when they opened up commercial use of the images the tool generated. This prompted Stitch Fix to test product visualizations and Heinz to crowdsource instructions from fans, while Klaviyo explored how the tool could be used in marketing. We're firmly in the period of experimentation.
Tweet of the Day 🐦
One of the biggest barriers for consumers to online shopping continues to be the inability to touch or try on a product before buying it.
ICYMI: We just made it easier to remove that barrier.
— Harley Finkelstein (@harleyf)
7:23 PM • Aug 9, 2022