Lessons from the lipstick index

Author

Stephen Babcock
October 13, 2022

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When consumers are looking to stretch dollars during tough economic times, they seek out the affordable luxuries. Case in point: Beauty products have typically sold well during recent recessions, and are showing strength this year even as consumers pull back. It’s called the lipstick index. FindMine CEO Michelle Bacharach talks about the dynamics behind this shopper behavior, and offers lessons from beauty for other categories.

New job postings flagged by Axios indicate TikTok is laying the groundwork for its own supply chain in the US. The short-form video platform is planning to offer warehousing, delivery and returns through new fulfillment centers, while connecting the operations to a global network. It comes as TikTok has been testing shopping features.

Copina Co.’s plant-based collagen drink blends demonstrate how health and beauty are coming together. The brand has been expanding to more shelves over the last two years, from Erewhon to a debut at Amazon and Whole Foods this fall. Founder Carolyn Yachanin outlines three keys for a successful retail partnership: “curation, community building, and customer education.”

Amazon Prime Day is known for its “halo effect,” as the buying mood created by deals at Amazon lifts other retailers, as well. But during this week’s new fall version of Prime Day, fewer retailers advertised direct tie-ins with the event, Digital Commerce 360 found.

Walmart Luminate is the set of data products through which the retailer is making its insights on shopper behavior and channel performance available to other merchants. In 2023, the product will debut a basic tier that provides select tools for its suppliers.

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