Learnings from a decade in ecommerce

Author

Stephen Babcock
October 21, 2022

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When Jake and Eulalie Cook started software and services company Tadpull from their Montana basement in 2012, UX was still a relatively new concept and Facebook was just going public. In an interview with The Current, they discussed the evolution of ecommerce over a decade, and how they’re putting learnings to work with direct-to-consumer brands. The next big growth area they're eying? B2B.

Just-launched global news outlet Semafor arrives with a closer look at what TikTok is planning for ecommerce in the wake of last week's fulfillment-focused job postings. The plans revolve around bringing a livestream shopping model to the US that was popularized in China by sister app Douyin. Coming this month: A beta test of TikTok Shop, which allows users to place orders directly through the app.

The organized shopper. That’s how Accenture is characterizing consumers that are making a plan for this year’s holiday shopping season as they seek to stretch dollars. It’s one reason for all of the early sales. Meanwhile, Deloitte sees some "bright lights" despite this year's tempered forecasts.

Chinese ecommerce company Pinduoduo’s app just expanded to the US last month, and it is already at the top of the iPhone App Store charts. Marketplace Pulse notes that this is being driven by advertising, adding that “it has attracted little attention from influencers or users.”

Following last month’s big release of shopping-focused search upgrades, Google has one more before the holidays. Shopping results on desktop will have a more visual look that pulls together information on products from around the web, and allows users to apply filters.

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