The latest leadership moves at Nike, Glossier and Campbell's

Author

Stephen Babcock
March 15, 2023

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In this week’s hiring update, key executive roles at GrubHub, Nike and Gap Inc. are seeing change, while CFO seats will have new faces at Campbell Soup Company, Allbirds and Stitch Fix. Plus, Glossier made a series of hires and promotions in key executive roles.

Retail media is the hottest new channel for digital advertising, but old forms of measurement may be hiding the true opportunity for brands to get the most return on their investment. Check out results that show how last-touch attribution methods that underpin ad-attributed sales are falling short when it comes to identifying the actual winners and losers of a campaign. – Sponsored content with Tradeswell

New this morning: U.S. retail sales grew 5.4% in February. That signals a slowdown in growth that is starting to show up in big-ticket categories like electronics and furniture. Nevertheless, the category that includes ecommerce sales roared ahead with 8.5% growth.

Flippa is a marketplace for buying and selling online businesses. Today, it is launching an AI-powered tool that provides recommendations to the potential acquirers. It comes at a time when ecommerce brands are being acquired by a new generation of consumer goods companies seeking efficiency and scale in aggregate.

At Apple, live shopping is less QVC, more Q&A. On the company’s ecommerce site, consumers will now be able to ask a live associate questions while browsing for iPhones. It shows how livestreaming can more closely resemble an in-store experience. There’s power not just in selling and promoting, but also providing information. – TechCrunch

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