The latest addition to Amazon Marketing Cloud

Novak Djokovic invests, Diageo acquires, Makeup by Mario raises

This week in commerce funding and M&A news, high profile athletes are investing in hydration and sneaker resale, while beverage giants are making bets on up-and-coming brands. Plus, platforms designed for the next generation of beauty and fashion commerce raised funds.

Amazon Marketing Cloud adds sponsored brands signals

Amazon’s data clean room solution is now providing advertisers with signals for Sponsored Brands, which are branded CPC ads, for engagement and conversion. It’s the latest in a series of expansions for AMC, which provides a privacy-safe space to perform analytics.

Peapod Digital Labs is introducing diverse-owned suppliers to grocers

Applications are open for suppliers to participate in a series of four virtual showcase events with grocers of Ahold Delhaize USA. The events will include a chance to present to merchants, and pre-session coaching.

Amazon, Stripe deepen partnership

With an agreement that marks a “new chapter” in the partnership between Amazon and the fintech company, Stripe will become the payment processor for Prime, Amazon Pay and more. Stripe will also become a larger user of AWS.

Small package-delivery companies grow as businesses seek alternatives to UPS, FedEx

The Wall Street Journal looks at how regional parcel carriers like LaserShip/OnTrac and Lone Star Overnight are seeking to double down on gains made during the pandemic with new expansion. It’s a reminder that brands and retailers have a growing number of choices in logistics and delivery partners.

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