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- Lands' End, from catalog to click
Lands' End, from catalog to click
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Lands’ End grew up with catalogs, so the apparel and home goods brand is familiar with mail-order and a direct approach to reaching customers. Under new CEO Andrew McLean, Lands' End is acquiring new customers via the Kohl’s digital marketplace, and plans a series of initiatives that use data to take the guesswork out of reaching them. “Over 90% of our revenue comes from a click,” McLean said.
In an era of first-party data and retail media, connection with customers forged through emotion will be a force that shapes marketing success, Channel Bakers CEO Joshua Kreitzer writes in Entrepreneur. Advertising is no longer completely performance-based. Reach the right audience with a message that resonates. – Entrepreneur
Amazon is rolling out delivery of health and personal care items from drug stores in two markets as it looks to boost convenience. It comes as Prime is increasingly not only gaining more assortment, but a wider range of retailers to shop.
The snacks business at Kellogg’s will now be known as Kellanova, while the cereal business will be WK Kellogg Co. How did the company arrive at the new names? Employee input played a big role in providing inspiration, with a crucial assist from Latin.
Welcome to a new week. Spring is here. That means blossoms, but it also means new fashion trends in the streets and campaigns on our screens. On the calendar, earnings offer a bellwether for the consumer economy this week, as key brands like Nike and General Mills will report results. Elsewhere, all eyes will be on the Federal Reserve as it announces its latest decision on interest rates.
Tweet of the Day 🐦
"Common Friction Areas in the Typical B2B eCommerce"
1.Using Generic Emails
2. Poor Customer Service
3. Lack of Inventory Visibility
4. Minimal Product Content
5. Vague Delivery Information
6. Multi-Page Checkout
7. Poor site performance
via @MarTechSeries
buff.ly/3JRZTne— Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 (@dofornop)
1:48 PM • Mar 20, 2023