Lands' End, from catalog to click

Catalog to click: Lands' End prioritizes marketplaces, data

Lands’ End grew up with catalogs, so the apparel and home goods brand is familiar with mail-order and a direct approach to reaching customers. Under new CEO Andrew McLean, Lands' End is acquiring new customers via the Kohl’s digital marketplace, and plans a series of initiatives that use data to take the guesswork out of reaching them. “Over 90% of our revenue comes from a click,” McLean said.

Personalization is an overused buzzword. This is the real future of ecommerce.

In an era of first-party data and retail media, connection with customers forged through emotion will be a force that shapes marketing success, Channel Bakers CEO Joshua Kreitzer writes in Entrepreneur. Advertising is no longer completely performance-based. Reach the right audience with a message that resonates. – Entrepreneur

Amazon, Rite Aid team up to offer 2-hour delivery

Amazon is rolling out delivery of health and personal care items from drug stores in two markets as it looks to boost convenience. It comes as Prime is increasingly not only gaining more assortment, but a wider range of retailers to shop.

Kellogg's takes inspiration from employees, Latin in snacks rebrand

The snacks business at Kellogg’s will now be known as Kellanova, while the cereal business will be WK Kellogg Co. How did the company arrive at the new names? Employee input played a big role in providing inspiration, with a crucial assist from Latin.

This Week in Commerce: Nike earnings, Fed rate decision

Welcome to a new week. Spring is here. That means blossoms, but it also means new fashion trends in the streets and campaigns on our screens. On the calendar, earnings offer a bellwether for the consumer economy this week, as key brands like Nike and General Mills will report results. Elsewhere, all eyes will be on the Federal Reserve as it announces its latest decision on interest rates.

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