Kroger retail media → Disney streaming

Disney and Kroger just inked a major retail media partnership

Big names in grocery and entertainment are coming together to show how retail media can power advertising opportunities beyond the digital shelf. Under a new partnership, Kroger Precision Marketing’s first-party data will help to enhance targeting and measurement capabilities for advertisers on Disney streaming platforms, starting with Hulu. The goal is to help brands track how an ad viewed on the couch helped lead to a purchase in the store.

Amazon launches program to identify and track counterfeiters

Amazon is launching the Anti-Counterfeiting Exchange (ACX) in an effort to rein in fraud. The program will share information about bad actors across retail platforms. Similar to data exchange programs used by credit card companies, it underscores the growing concern about fake products on Amazon.  – Reuters

Study: 63% of consumers opt for private label in search of savings

The trade-down trend is spreading beyond groceries, a new study from Salsify found. As consumers look to save money, they are opting for private label goods in food and cleaning supplies, as well as apparel and electronics. While building loyalty can stop the switching, don’t forget that fundamentals matter. Product quality and online shopping experience are the top reasons consumers stick with a name brand.

This is the No. 1 top-selling grocery item in the US, according to Instacart shopping data

We’ll save you a click: It’s bananas. More than 1 billion of the potassium-packed fruits have been delivered by Instacart across the U.S. and Canada. In particular, the Midwest is seeing the highest share of purchases, as one-third of all orders in Iowa include bananas.– Fox Business

Snapchat brings augmented reality in-store with AR Mirrors

Physical and digital retail are increasingly becoming one experience. Innovation is crossing both mediums, as well. At this week’s Snap Partner Summit, Snapchat unveiled new augmented reality features for physical retail, including a reimagined vending machine with Coke and a try-on mirror with Men’s Wearhouse. It’s part of a suite of shopping tools that Snap is offering to retailers.

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