Klaviyo primer; Shopify goes global

A quick guide to Klaviyo for ecommerce brands

On the heels of Klaviyo’s $100 million investment from Shopify, agency founder Ryan Turner breaks down what makes the email and SMS marketing platform unique, and offers tips on getting the best results. A combination of automation, personalization and unification of campaigns across channels has made it a popular choice on the Shopify App Store.

Shopify introduces new features to help businesses sell internationally

Cross-border commerce is the focus of releases rolling out from Shopify this morning. A new premium feature called Shopify Markets Pro is designed to help simplify the process of selling internationally, including compliance, shipping and more. Meanwhile, a new free app called Shopify Translate & Adapt localizes a store's language and content for specific countries.

C-level shakeups at Shopify, Wish and Peloton

This week in On the Move: Comings and goings in the top executive ranks of Shopify, Wish, Amazon and Peloton. Plus, top retail and CPG executives are taking leading roles at Lands’ End, Hudson’s Bay and Goli Nutrition.

Ecommerce prices rose again in August as inflation proves stubborn

After moving to deflation in July, inflation was back for goods sold online in August to the tune of a 0.4% year-over-year increase, according to the Adobe Digital Price Index. This came as the wider US economy saw higher inflation than economists predicted, despite falling gas prices. Rising food costs were a primary driver of both measures.

Walmart prepares online, mobile shopping experience for holidays

The holidays are the busiest shopping season of the year, which means they’re also a time when brands and retailers are rolling out their latest upgrades to the ecommerce experience. Walmart is adding virtual styling, bilingual search and a refreshed registry.

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