Klarna's shopping Spotlight; P&G's value portfolio; Uber's new ads

Omnichannel leaders use mobile to connect ecommerce, stores: study

NewStore sent mystery shoppers to survey 300 brands, and found a common thread among those who were the highest omnichannel performers: They all had robust mobile apps. It’s a shopping channel preferred by one in three consumers, and the “glue” that connects online and in-store operations.

P&G focuses on demonstrating value across pricing tiers

Consumers are likely to trade down to save money amid inflation, and Procter & Gamble is taking a proactive approach. Taking a lesson from the last economic downturn, the consumer goods company moved a portfolio of products into place across price points and retail channels so that consumers have options within the P&G family. The company is also focused on performance: CEO Jon Moeller said Tide’s effectiveness in cold water is an advantage at a time when energy bills and rent are high. – WARC

Klarna launches price compare, shoppable video, creator platform

Klarna is already known as one of the top buy now, pay later providers. With a set of new features called Klarna Spotlight, it is aiming to be more well-known for shopping. A new search tool will compare prices across websites and identify if others have better options. New shoppable video and creator features also figure to add more content into its ecommerce offerings.

IRI: Halloween candy sales pick up after slow start to distribution

More pumpkin carving photos on Instagram and costume party invites can only mean one thing: It’s the final push for Halloween sales. After a 2021 where many eager Americans bought candy early, IRI expects a late-season surge this year as conditions return closer to normal. – If you’re looking for spooky season inspiration, check out Google’s top Halloween search trends. – Candy Industry, Search Engine Journal

Uber rolls out advertising in ride-hailing app

Uber is joining the ranks of platforms growing retail media offerings with a new dedicated advertising division. The mobility company is also expanding ad formats, including a new Journey Ad that will reach customers during rides. This goes along with a widening menu of options in Uber Eats. Scroll all the way to the end for additional updates from TikTok and Google.

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