Klarna introduces an AI-powered shopping feed

Author

Stephen Babcock
April 25, 2023

Klarna is continuing a push to be sought out for more than Buy Now Pay Later with a series of shopping-focused upgrades to its app. A redesign is centering an AI-powered feed that provides personalized recommendations, while a new feature called Ask Klarna makes human experts available via video and chat. Klarna is also debuting an Ads Manager as it seeks to grow a foothold in retail media, as well as tools for creators and resale.

The rollout of a new website from beauty brand Glossier was the talk of DTC Twitter over the weekend. In an essay for Future Commerce, Alex Greifeld writes that the debate provides a lesson on demand generation vs. demand capture, and offers a reminder to consider the financial context in which a brand’s strategy decisions are made. – Future Commerce

With returns piling up, retailers are seeking solutions. While initiatives that shift consumer behavior may seem like a natural step, a new study from SML RFID offers a reminder that change can also come from within. The study found that many executives believe limited staff spends too much time manually processing returns and completing other mundane tasks. It’s an area where technology that provides visibility into the reverse supply chain can bring improvement.

The maker of Post-It Notes and Scotch tape is laying off 6,000 staff globally. That’s a deeper cut than the 2,500 manufacturing roles that 3M shed in January. The company is confronting a dual reality: Supply chain pressures are easing, and demand for goods is falling. In both cases, 3M no longer needs as many workers to keep up. – CNN

In this week’s investment and M&A update, Walmart offloads another digitally native brand, ABG is adding a new retailer and Hershey is bringing on a pair of popcorn manufacturing facilities. Plus, there’s new funding for composable checkout and an American super app.

Tweet of the Day 🐦

Were you forwarded this email by a friend or colleague?