Instagram shuts down live shopping

Author

Stephen Babcock
February 15, 2023

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From the grocery aisle to TV to the internet, attribution evolved as new forms of media emerged. Probabilistic approaches like marketing mix modeling gave way to deterministic models like first and last-touch attribution that moved at the pace of the web. Now, a new era of privacy standards is signaling a return to multilayered models that take into account not only how a campaign performed, but how an action in one part of the chain impacted all of the others. – Sponsored content with Tradeswell

Starting March 16, brands will no longer be able to tag products in live broadcasts on Instagram. Coming after Facebook shut down live shopping last year, it’s a sign of a social commerce pivot underway that aims to embed shopping within an app’s most popular features.

In this week’s hiring roundup, Newell Brands is planning a succession in its leadership ranks, Instacart Ads is bringing on a media industry veteran and a Target executive joins Shipt. Plus, get the latest hiring and promotion news from Thrasio, Kohl’s and Asos.

New this morning: U.S. retail sales rose 3% on a monthly basis in January, providing a post-holiday lift to retailers who are concerned about a cooldown in demand. Put together with recent inflation and jobs data, it shows an economy in much the same place as the last six months: A robust job market is driving consumer spending, but inflation is remaining stubborn on the way down.

After a decade, Walmart is closing two stores that offer only pickup and delivery for online orders. The Illinois and Arkansas locations didn’t perform as well as initially expected. It comes as the retailer is beefing up its capabilities to fulfill and deliver orders from its typical big-box stores. Omnichannel operations can happen under one roof.

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