Instagram, Love Island offer new ways to shop

Author

Stephen Babcock
July 19, 2022

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In this week’s look at VC and acquisition deals, companies that are bringing new approaches to fashion in resale, recycling and web3 raised funds. Plus, Designer Brands and Pattern Brands are expanding their portfolios. Meanwhile, a Buy Now, Pay Later acquisition was called off.

With fast fashion and resale rising, off-price retailers are expanding digital offerings. As shown in a recent Saks Off Fifth rebrand, the addition of ecommerce is not only about shifting where shopping takes place, but also rethinking what products are offered for a younger audience. – Fashionista

In a new step for social commerce, Instagram is adding purchase capabilities to direct messages. Users can make a payment, track orders and communicate with brands without leaving the chat.

A new report from EnTribe finds 85% of consumers would rather see brands share content on social media from users of a product as opposed to influencers. With user-generated content, brands can build their own network of creators, and deepen trust with customers in the process. – a.list

NBC's Peacock streaming service offers the latest step to bring commerce and content together for the new season of its reality dating series. Using QR codes, viewers will be able to shop fashion and home decor that is displayed in the show through E! Online, and check out using NBCUniversal’s tools.

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