Instacart's health push; Google's shopping boost

Instacart puts healthy spin on shoppable, curated Carts with Ciara

Instacart Health is a new initiative from the grocery delivery company geared toward expanding food access and nutrition. Arriving as the White House opened its first conference on hunger and nutrition in 50 years, the rollout spans product updates, partnerships, policy planks and research studies. Highlights include a new feature to shop the singer Ciara’s Cart of healthy food options, and a pledge to expand the number of grocers that accept SNAP for online orders.

Lululemon hopes to showcase home fitness business with membership program

Lululemon started with athleisure. Then, it bought the fitness platform Mirror for $500 million in 2020. Now, it is launching a subscription program called Lululemon Studio that will more deeply connect the two companies. Studio members must own Mirror, and they get access to streaming workouts, as well as in-person classes. There’s a throughline in this launch of content, loyalty and seeking to meet customers where they are. We'll be watching for signs of how it connects back to selling apparel.

These 10 new Google features bring shopping to search

At Wednesday’s Search On event, Google introduced a host of new features designed to enhance the shopping experience for users who search for items to buy. One addition brings the capability start a search with “Shop,” and see a visual feed open up. Google is also incorporating trending products, 3D visuals and curated resources about products into results.

Johnson & Johnson names new consumer health company: Kenvue

J&J has been moving the pieces into place to create a standalone consumer health company that oversees brands like Band-Aid, Tylenol and Neutrogena next year. Now, the new company has its own name that combines words referring to knowledge and sight. It will build on a J&J’s consumer health portfolio that recorded revenue of $14.6 billion in 2021.

A closer look at Warby Parker

Warby Parker is a digitally native brand that has grown with an omnichannel model – a strategy that many are now embracing. This year, Warby is set to continue opening new stores even as it sees softening demand. Digging into the company’s Q2 2022 earnings, Bainbridge Growth finds impressive average revenue per customer, and CACs that have decreased over the last two years.

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