Inside a skincare brand's International Women's Day campaign

Author

Stephen Babcock
March 08, 2023

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On International Women’s Day, many consumers look to support women-founded brands, while treating themselves. This makes the holiday a natural fit for Kari Gran. The skincare brand mixes promos and content, partners with other woman-founded brands and puts the tools in place to attract the right customers. In an interview, VP of Customer Marketing Laura Kirkland offers lessons for any brand considering whether to participate in a holiday.

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