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Incremental steps in to provide neutral retail media measurement
Stephen Babcock
March 27, 2023
A game can be going along great, but it can break up quickly if everyone doesn’t agree to the same rules. It’s a lesson from recess, but it could soon apply to retail media. Incremental is stepping up to work with brands and agencies as a neutral source of cross-channel measurement, and insights to drive decisionmaking.
Shoptallk is underway in Las Vegas, and we’ll be sharing nuggets of news out of the massive commerce conference all week. On Sunday, Pinterest debuted a few new ad updates for brands and retailers, including features that make it easier to discover products within Pins, increased availability of Premiere Spotlight ads and shoppable Shuffles. –Social Media Today
After posting sales growth of 13.6% in 2022, Chewy is eyeing international expansion opportunities in the near future. With an eye toward margins, the pet product platform is also ramping up on-platform advertising and opening a new automated fulfillment center in the first half of the year.
Over 27% of millennials plan to spend “significantly more” online and less in-store this year, while 73% plan to spend “the same or more,” according to a survey from ESW. In particular, the age group is planning to increase spend on health and beauty products at a greater rate than Gen Z. – Social Media Today
Welcome to a new week. The first quarter closes out with a flurry of activity in commerce. Shoptalk will produce plenty more news on the latest offerings from platforms and retailers, and even more connections among attendees. Plus, watch out for key data on inflation and a look at holiday quarter results from brands like Lululemon and McCormick.
Tweet of the Day 🐦
Chip Bergh of @LEVIS experimenting with digital models for e-commerce, it sounds like mainly for efficiency and cost savings. The real exciting things is virtual models of the shoppers that shows them what they look like in the clothes. #shoptalk#publiciscommerce
— Jason Goldberg (@retailgeek)
6:04 PM • Mar 27, 2023