Honest's new CEO will apply Amazon ecommerce learnings

Author

Stephen Babcock
March 17, 2023

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Since joining The Honest Company as CEO in December, Carla Vernón has been examining the brand’s category strategy and ecommerce. With digital sales declining in the fourth quarter, she is planning to focus on the online shopper experience, while creating a portfolio that has “broad shoulders” to extend a purpose-driven ethos across multiple verticals.

Cheez-It and Pringles now have a new parent company. Kellanova is being split from Kellogg to house both snacks and North American frozen foods like Eggo waffles. It follows a long line of spinout names to assume a Latin-inspired root. – The Wall Street Journal

Gather AI is bringing drones inside, and putting them to work on repetitive data collection. The Pittsburgh-based company is working with logistics operators to help improve inventory counts and accuracy inside warehouses. The drones are even locating items that were misplaced in the stacks.

Clean Beauty at Walmart is a new online storefront with more than 900 products. This ecommerce addition is just as much about what customers don’t want as the things that they do. Alongside the launch, Walmart released a Made Without List of more than 1,200 ingredients that are in focus for their impact on the environment.

Stubborn inflation is proving to be a drag on the consumer mood in the short-term, according to preliminary March data from the University of Michigan. However, consumers are more optimistic about the path of inflation over the long term, as year-ahead expectations fell to two-year lows.

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