- The Daily Current
- Posts
- Hims & Hers is a picture of DTC health
Hims & Hers is a picture of DTC health
Will pandemic-era shopper behaviors be sticky? The holidays are a good time to check in. On Black Friday weekend, Buy Now Pay Later usage once again surged as it did in 2021, but shoppers are using it to stretch dollars on smaller items, according to Salesforce. Meanwhile, Buy Online Pickup in Store (BOPIS) use was up, while curbside pickup was down.
By providing virtual replicas of processes or facilities, digital twins are allowing CPGs like Unilever, Mars and Kraft Heinz to see potential manufacturing issues and inefficiencies in time to solve them proactively. Gartner reports that 19% of manufacturers are currently using this technology. –Consumer Goods
Unlike other DTC brands, the wave of growth that began in 2021 never let up for Hims & Hers. The telehealth platform nearly doubled subscribers in Q3, and leaders expect to report their first Adj. EBITDA profit in Q4. Bainbridge Growth breaks down the focus on brand, technology and experience that’s driving these metrics.
As a result of fewer orders from the US, Chinese factories may shut down two weeks earlier than normal for the Chinese Lunar New Year in January. This could affect ports on the West Coast of the US, which will see lower volume, as well. However, manufacturing orders from the EU are continuing to pick up, as businesses seek to diversify supply chains in the wake of tensions with China and Russia. –CNBC
The latest economic data shows that consumer spending and the job market are continuing to grow. There was also another hint that inflation cooled, but we'll note that it’s just one month of data. This was mostly good news for brands and retailers. But it complicates the job of the Fed, which is aiming to shrink demand as it seeks to bring down inflation. This week, we’ll get the latest numbers on wholesale prices and consumer sentiment.
Tweet of the Day 🐦
TikTok Spark Ads have the potential to generate 7 figures for your brand.
We’ve worked with over 100,000 influencers to figure out the best strategies & to help you learn from our mistakes.
Here’s the 5 simple steps to implement Spark Ads that REALLY work.
— Taylor Lagace (@TaylorLagace)
8:59 PM • Dec 2, 2022