Grocery personalization; CPG data collaboration

ScriptSave uses personalization to align grocery shopping with health

How do health, shopping and ecommerce fit together? ScriptSave Personalized Wellness is showing one path through nutrition. One of the features on its app surfaces food recommendations based on a user’s health conditions. In turn, these items can then be added to a grocery list for Instacart delivery.

Weighing the risks and rewards of selling on a marketplace

At a time when the direct-only approach is proving difficult, Digital Commerce 360 offers a look at what the choice to enter a marketplace means for a brand. There’s potential to easily reach more customers, but brands must also consider fees and their potential to stand out in a crowd of choices. Through it all, focus on the audience you're trying to reach.

Composable commerce, resale and taxonomy gain investor backing

In this week’s Dealboard, luxury ecommerce platforms are set to come together, Shopify invests in a web3 infrastructure startup and Walmart makes an investment move in South Africa ahead of Amazon’s expansion. Plus, new funding for customer-centered taxonomy, white-label resale and a marketplace for sneakerheads.

Lower gas prices push consumer confidence to highest level since May

While talk of a recession remains in the air, consumers are feeling a bit better as they see less sticker shock at the pump. If gas prices continue to fall, it could buoy consumer spending.

Kraft Heinz, Danone invest in first-party data collaboration

First-party data is coming into focus for marketers as third-party data remains a subject of privacy concerns and potential regulation. IRI and LiveRamp announced a strengthened partnership that will provide transaction-level data for consumer goods companies.

Tweet of the Day 🐦

Were you forwarded this email by a friend or colleague?