Google, Meta test AI advances for shopping, ads

Meta rolls out AI advances for advertising, including Advantage+

Meta’s leap into AI will include new tools for advertising on Facebook and Instagram, which has long been a key growth engine for ecommerce. An AI Sandbox is testing new generative capabilities like text variation, while new features for the popular Advantage+ campaigns could bring changes to how Meta reaches consumers.

The companies trying to make live shopping a thing in the U.S.

The New York Times profiles recent live shopping launches from Poshmark, ShopShops and Qurate Retail. An intriguing insight from Coresight Research’s Deborah Weinswig: “The biggest misunderstanding was that celebrities were who were going to be driving this industry.” Still, we stand by our assertion that live shopping needs a breakout star. – The New York Times

Google will test generative AI for shopping search

Google’s bevy of AI announcements this week included details on a new test for shopping searches that will change how people find products in response to a prompt. Google’s Shopping Graph is being tapped to present product recommendations, and descriptions including reviews, pricing and images. Your move, Amazon.

Shein marketplace launches in the U.S.

Shein’s move beyond fashion is underway, as the retailer now has a marketplace with brands like consumer electronics maker Anker. It could be a move that’s just as much about logistics as assortment, as adding U.S.-based sellers will enable faster shipping. A U.S.-based team is also being hired. – MarketPlace Pulse

Best Buy doubles down on membership program as sales cool

Retaining customers is one key to maintaining profitability in the face of economic headwinds. A membership program can be an important loyalty lever. As consumer electronics demand dips, Best Buy has a new tiered program that caters to the perks that different cohorts of customers favor. – CNBC

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