What Google Analytics' big change means for ecommerce

Author

Stephen Babcock
March 16, 2023

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Google Analytics is set to see a big change on July 1. GA4 is not just a new version of the service, but a new platform. That means websites must migrate their data ahead of the transition this summer. Logical Position’s Nick Tursi told The Current about what the shift to event-based reporting and new AI features will mean for ecommerce brands.

Widespread tech layoffs are reaching into the companies that power ecommerce. Email and SMS marketing automation platform Klaviyo let go of 140 people across all teams, which amounts to about 10% of the company’s staff, TechCrunch reported. Leaders said it was a move to “reduce redundancy and recalibrate Klaviyo’s areas of investment for the future.” – TechCrunch

Online fashion retailer Asos announced a three-year agreement with Criteo that is designed to scale retail media offerings across its app and website. The move will introduce a more Amazon-like advertising approach that places sponsored ads in search results and product pages.

eGrocery sales continue to be a story of mass retailers vs. pure-play grocers, especially during this inflationary period. According to Brick Meets Click, monthly active users for mass retail increased 20%, while grocery saw declines in the teens. Walmart in particular proved to be a winner, picking up 5 percentage points in the category of shoppers who went to both the retailer and a grocery store.

Kroger will start integrating autonomous trucks from Gatik into its delivery fleet in the Dallas area. The trucks will be used in the middle mile, transporting refrigerated and frozen foods from fulfillment centers to stores. – Retail Leader

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