Frito-Lay turned chips into essentials

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At PepsiCo, Frito-Lay is considered the “jewel” of the business, posting double-digit growth in revenue and operating profit in 2022. A big reason: Consumers didn’t turn away from name brand chips like Doritos and Lay’s, even as they sought to save money by opting for private label products in other categories. It’s the result of recent investment and years of brand-building.

In this week’s funding and M&A roundup, Post brings on a pack of pet food brands, and recognizable brands Keds and Tofurky have new owners. Meanwhile, growing brands making upcycled fruit snacks and hydration beverages raised new funds.

How do you sell orange crushes in the winter? Show consumers that you can sip them on the slopes. Dewey Crush recreated the Delaware shore beverage in ready-to-drink format. Founder Andrew Rigney talks about finding success on Instagram, and where he sees beverage ecommerce heading.

New this morning: The Consumer Price Index showed inflation rose 0.5% for the month in January, and increased 6.4% on an annual basis. At least for this month, the downward march of prices is flattening. The increases were driven by shelter, which adds rising rent as another area of concern for consumers alongside high food and gas prices.

Thanks to rising FBA fees and advertising, Amazon is now collecting half of sellers’ revenue. That’s up from 40% a year ago. While Amazon has kept its transaction fee the same, it has raised fees for fulfillment, and advertising costs have gone up with more competition. – Marketplace Pulse

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