Firework brings generative AI to live shopping

Firework blasts into generative AI with live shopping extension

Video commerce platform Firework is adding generative AI to livestream shopping. In a new beta feature it is rolling out with The Fresh Market, shoppers can ask questions about the ingredients and items they see in a livestream, long after the session is over. Firework built these capabilities in-house.

Will Mattel and Hasbro sell more games and toys through new collab?

When it comes to toys, Mattel and Hasbro are considered fierce rivals. But now they have a new partnership through a recently-signed licensing agreement that paves the way for the development of co-branded toys and games. Barbie Monopoly. UNO Transformers. They’re on the way this fall. – RetailWire

Technology, visibility are key to managing the cold supply chain

The rise of grocery ecommerce and the need to ship more medications led to an explosion of growth in the cold supply chain, which ships temperature-sensitive products from suppliers to a customer’s door. Smart Warehousing COO Beth Ward highlights best practices in this area, including maintaining the perfect temperature and compliance.

Shein, fast fashion hit with Gen Z, tries charm to counter scrutiny

The meteoric rise of fast fashion marketplace Shein has brought plenty of criticism for copycat products and labor practices. Now, Shein is engaging more heavily in brand-building by bringing together designers and collaborating with them on new products under a program called Shein X. – The New York Times

Helen of Troy, Ted Baker CEOs exit, Snap hires Meta ex-Meta execs

In this week’s hiring roundup, Helen of Troy and Ted Baker are seeing changes in the top leadership ranks, while Snap is bringing on former Meta executives in a bid to boost advertising, Plus, Vera Bradley is set to undergo a reorganization that is bringing a change at CFO.

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