Etsy 'squads' power advertising growth

Etsy drives incremental revenue with search, advertising upgrades

Etsy tasked focused teams called “squads” with making key improvements to advertising in 2022. The goal was to make ads more relevant for buyers. The result was $100 million in incremental annualized revenue. CEO Josh Silverman broke down the marketplace’s approach.

Poshmark lays off employees just two months after being acquired by Naver

Apparel marketplace Poshmark joined the ranks of ecommerce platforms making layoffs, despite a recent infusion as a result of a $1.2 billion acquisition deal with Korean internet giant Naver. Less than 2% of the 800-employee workforce will be let go “to better align with our priorities for the future, the current economic climate, and our return to being a private company," a spokesperson told TechCrunch. – TechCrunch

Instacart rolls out display ads, remote smart cart management

Instacart debuted a series of new features designed to provide digital tools for independent grocers. They include the ability to sell deli items and fresh food by weight via ecommerce, as well as fulfillment capabilities. Plus, Instacart’s product that helps grocers to set up and run retail media will now have display advertising.

Aldi enters new on-demand delivery partnership

Aldi will offer on-demand delivery via DoorDash from 2,000 stores across 38 states. Convenience and lower pricing are already built into Aldi’s value proposition. Now it will be able to add ecommerce, providing customers a new way to access its products. It’s already among the most-sought-after grocers among DoorDash customers. – Chain Store Age

Inflation ticked up in January, while consumer spending surged

Inflation continues to be stubborn, rising 0.6% for the month in January after a string of smaller increases, according to PCE data released on Friday. This came as consumer spending rose by a marked 1.8% for the month, driven by wage increases. It’s a sign that the hot job market is keeping demand strong.

The endcap and the polar bear: A history of attribution in retail marketing

From the grocery aisle to TV to the internet, attribution evolved as new forms of media emerged. Probabilistic approaches like marketing mix modeling gave way to deterministic models like first and last-touch attribution that moved at the pace of the web. Now, a new era of privacy standards is signaling a return to multilayered models that take into account not only how a campaign performed, but how an action in one part of the chain impacted all of the others. – Sponsored content with Tradeswell

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