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Ecommerce leaders predict 2023
What's a trend or tactic that will shape ecommerce in 2023? We posed this question to ecommerce leaders from Meta, Salesforce, Pitney Bowes and more. The predictions cover shifts in how brands and retailers build businesses, reach customers and get ready to focus in what is expected to be a challenging economic year.
“We’re saying goodbye to Eastbay at the end of December 2022,” the company’s website reads. Known for its sneaker catalog, Eastbay built an ecommerce business after being acquired by Foot Locker in the late 1990s. Now, Eastbay.com will complete its full integration under the Champs Sports banner. – Footwear News
Starting from a stove, Solo saw big growth in 2021 as it acquired three other brands including Chubbies, and debuted on the public markets. Bainbridge Growth digs into the company’s finances, and looks at what will be necessary for growth with multiple labels.
It’s not just what you say; it’s what font you choose to say it in. As Practical Ecommerce points out, Outdoor Voices uses a big font to “get the world moving,” while mixing fonts and using bold type can help emphasize messages. “The right font and layout align the brand with the audience,” writes Barbara Carneiro. – Practical Ecommerce
The Federal Trade Commission weighed in on debit card transactions for ecommerce purchases this month. It ordered Mastercard to provide key customer info to competing networks, honing in on a specific practice called tokenization. This underscores that Mastercard and Visa aren’t the only payment networks out there for merchants.
Tweet of the Day 🐦
The Ad Creative Testing Framework Used By 8-Figure Brands.
We all know how important it is to rotate new ads into an ad account on a weekly basis...but what to do?
Here's the framework I use to ideate net-new content, create iterations, and form multi-UGC testimonial videos...
— Social Savannah (@social_savannah)
7:37 PM • Dec 28, 2022